What Are People Saying About the Sales Doctor, James Olsen?

Sellers Say

“James Olsen’s “Reality Sales Training” helped me transform from a sub-par trader to one of the top performers in my department. Olsen’s approach is flexible, yet no-nonsense. In my case, his emphasis on improving sales techniques and optimizing results through customer base prioritizing had an immediate impact on sales.”

Fredrik Ericksson
International Lumber Broker
North Pacific Lumber

“Thanks for the direction in selling especially in prospecting (the concept of it), listening to customers, and understanding that customers, no mater who they think they are, have to buy from somebody. ..all of the selling instruction really helps for me in increasing sales volume and trying to make my job as easy as possible while doing it.”

Bob Crow
Pipe Inc.

Managers Say

“James is an outstanding sales coach. His personal experience trading lumber gives him the credibility to command attention from both new and experienced traders. His advise is practical and to the point. James has helped several of my traders to improve their performance significantly and I can recommend him highly”

Sven Melbo
Vice President, Hardwood Export Division, North Pacific Group
North Pacific International Inc.
Hardwood Export

“Over the years, I have attended many sales seminars. Most of these had instructors that could teach sales theory, but most did not have any successful practical experience to accompany it. James Olsen is that rare individual that was not only successful in sales but also possesses the ability to teach it from a hands on approach”

Michael F. Mordell
Executive Vice President, Purchasing
Universal Forest Products, Western Division

Owners Say

“James Olsen’s program is superior to any other sales training we have tried. He is as entertaining and dynamic as any of the national sales trainers but his training delivers more real world solutions. I would highly recommend him.”

Bryan Concannon
Concannon Lumber

Creative and thorough. Optimistic and realistic. He is urgent. While these combined qualities are rare, rarer still are conviction and integrity. James Olsen says what he means and means what he says. On several occasions, James has addressed our sales force, and recently served as the keynote speaker at our company annual meeting. We have always come away motivated, enlightened and inspired.

C. Lawrence Newton III
President CEO
U.S. Lumber