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Doctor Newsletter:

Sales Books that Help

June 1st, 2007

The market is saturated with Sales books promising to help you strike it rich quickly. The truth is, these book will not help you. The only way you are going to make more money is to learn how you can earn it yourself. Selling Lumber: Sales Secrets of a Lumber Broker will teach you the tools necessary to boost your sales career today.

Do not be fooled by the title, Selling Lumber is an all-purpose sales book with techniques and moneymakers that work in all sales industries. If you have ever struggled in your sales career, or simply want to improve your numbers, get your copy today.


Selling Lumber: Sales Secrets of a Lumber Broker $39.95





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Make Your Customer Your Partner

May 4th, 2007

Moneymaker #39: Customers want and need partners.

You have qualified your customer. They buy what you sell, they buy it the way you sell it, and they buy enough volume to make it worth your while. They are taking your phone call. They are talking to you. Why? Because they want to be sold. They need partners to do their job.

If we position ourselves with our customers as a partner, they will treat us as a partner. If we position ourselves as an adversary, they will treat us as an adversary. Which way do you want to sell? Change the questions you ask your customers and you will change the relationships you have with them.

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Customers Will Follow

April 27th, 2007

Moneymaker #94:  Where you lead, customers will follow! 

Not everyone you try to lead will follow you.  That is not the issue.  What is important is that you try to lead.  Even the greatest leaders of the world have non-followers. Non-followers are a non-factor.  Leave them behind and continue to lead those who will follow.

People and customers want and need leadership.  A leader has a vision of the future and how it will be better. The vision has to be clear.  Can you make your customer feel like part of a something?

A seller with vision will take a look at their customers’ business and sell them a purchasing program for the whole year.  If not for the whole year, then for a quarter.

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