Hard Work
Money Maker #4 Everyone thinks they are a hard worker.
Hard work is a family value. We learn it from our parents. That’s why managing to it and defining it are so difficult. It is an emotional topic.
When you tell someone they aren’t working hard enough, it is an insult to them and their parents! That’s why defining what hard work is, up front, is so important.
You will not sneak up on your competition. They know how much the customer is buying and are painfully aware when they don’t get the order(s). The sting of the lost order will still be present when you compete for the customer’s business again. You will have to out-work and out-hustle your competition.