MoneyMaker #98: 90% of Leadership is Standing Up and Saying, “Follow Me!”

Understanding how to lead our customers with our speech is key to great selling. You are asking your customers to follow your advice. You are asking customers to take risks based on your advice. Don’t shy away from being a leader. The only option is to lead.

The Leadership position is where professional salespeople want to be. This is where the customer trusts you to make the best decision for his business. You have past the tests. You have made him a friend or at least a trusted confidant. You have also proven to him over time that you will do what is right for his business. You have proven that you will be competitive on an ongoing basis, but more importantly, you will bring his company value now and in the future.

Want to learn more about this and other Sales Doctor secrets? Click here to buy Selling Lumber: Sales Secrets of a Lumber Broker and tune in each Friday at 4pm PST to the Sales Doctor Radio program. In Portland on 1410 am or around the world online at SalesDoctor.biz.

This entry was posted on Friday, October 20th, 2006 at 2:54 pm and is filed under Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.