Moneymaker #94:  Where you lead, customers will follow! 

Not everyone you try to lead will follow you.  That is not the issue.  What is important is that you try to lead.  Even the greatest leaders of the world have non-followers. Non-followers are a non-factor.  Leave them behind and continue to lead those who will follow.

People and customers want and need leadership.  A leader has a vision of the future and how it will be better. The vision has to be clear.  Can you make your customer feel like part of a something?

A seller with vision will take a look at their customers’ business and sell them a purchasing program for the whole year.  If not for the whole year, then for a quarter.

Money Maker #4 Everyone thinks they are a hard worker.

Hard work is a family value. We learn it from our parents. That’s why managing to it and defining it are so difficult. It is an emotional topic.

When you tell someone they aren’t working hard enough, it is an insult to them and their parents! That’s why defining what hard work is, up front, is so important.

You will not sneak up on your competition. They know how much the customer is buying and are painfully aware when they don’t get the order(s). The sting of the lost order will still be present when you compete for the customer’s business again. You will have to out-work and out-hustle your competition.